Behind the Seams is a unique fashion studio tour in London offering an exclusive look inside one of the UK’s leading performance costume manufacturers. Hosted at the DSI London headquarters in South London, this immersive experience allows visitors to step behind the scenes and discover how Ballroom and Latin dancewear is designed, constructed, and brought to life.
Perfect for Strictly fans, sewing enthusiasts, fashion students, and anyone searching for creative experiences in London, the tour reveals the craftsmanship behind world-class costumes. Guests walk through the working studio, explore the crystallising and production areas, and see the vibrant fabrics, trimmings, and dresses that define the dance floor.
Unlike a traditional museum visit, Behind the Seams is an interactive journey into real UK manufacturing. Visitors can ask questions throughout the tour and enjoy a relaxed, welcoming atmosphere that celebrates creativity, heritage, and the artistry of handmade garments proudly made in London.
Behind the Seams for Strictly Fans
If you love the glamour and storytelling of televised dance, this experience offers a rare chance to see the world behind the costumes. Discover how dresses are designed for movement, performance, and sparkle — and step closer to the magic that inspires dancers worldwide.
Behind the Seams for Sewing & Craft Lovers
For dressmakers, hobby machinists, and creative makers, the tour provides valuable insight into professional construction techniques, fabrics, and embellishments. Learn how materials transform into stage-ready designs and gain inspiration from a working studio environment.
A Creative Day Out in London
Looking for something different to do in South London? Behind the Seams is a hidden creative experience ideal for friends, groups, and visitors who want to explore fashion, design, and British manufacturing beyond the usual tourist attractions.
Educational & Group Visits
Fashion schools, universities, Women’s Institutes, and organised groups enjoy Behind the Seams as an engaging educational visit. The tour highlights design processes, craftsmanship, and the importance of local production within the UK fashion industry.