DSI London – The UK’s Premier Ballroom & Latin Dancewear Manufacturer

DSI London is the UK’s leading manufacturer of Ballroom and Latin performance wear, proudly handmade in our South London studio.
Our costumes, known for their elegance, craftsmanship and attention to detail, feature regularly on BBC’s Strictly Come Dancing, major West End shows like Moulin Rouge and Stranger Things, productions at the Royal Opera House, international cruise liners, and blockbuster films including Barbie and Wicked.
As the largest producer of dancewear in Greater London, we are deeply committed to UK-based manufacturing. Our Ladies’ and Men’s dance shoes are crafted in our Leicester factory, upholding the same standard of excellence and tradition.
Beyond costumes, DSI London is your one-stop dance shop. We supply everything dancers need—fabrics, rhinestones, dance shoes, accessories, books, CDs, and subscriptions to DSI TV, our exclusive streaming platform for Ballroom and Latin dance events.
Whether you’re a beginner, a professional, a teacher, or simply a fan, DSI London offers quality, expertise, and service unmatched in the world of dance.

LADIES

Discover the complete world of performance wear for the female dancer with DSI London—the UK’s largest producer of Ballroom and Latin dancewear.
From bespoke couture creations to ready-to-wear dresses and shoes, we offer everything a performer could need. Designed by our creative director Svetlana, our Couture Ballroom and Latin dresses are individually tailored to your exact fit, crafted from the finest dance fabrics, and brought to life by our team in South London.
Explore our ever-evolving Collection Wear, featuring Ballroom skirts, Latin fringe dresses, and stylish performance tops—perfect for both practice and competition. Our garments combine luxurious textures like crepe, stretch satin, flocked mesh, and velvet, merging elegance with modern silhouettes.
For dancers seeking glamour and inspiration, choose from exclusive dresses worn by our DSI Elite performers or seen on Strictly Come Dancing—available to purchase or hire. Complement your look with DSI London’s high-comfort fishnet tights, stunning eyelashes, bangles, and crystallised accessories.
And no outfit is complete without the perfect shoe. Choose from our full range of Ladies Ballroom, Latin, practice, and Argentine Tango shoes—handcrafted in England with comfort and elegance in mind. Our bestselling Paris Ballroom court shoe is the epitome of refined performance wear.
Whether you’re a Ballroom dancer, ice skater, gymnast, or freestyle performer, DSI London provides unmatched quality and personal service for your journey on the dancefloor—and beyond


Read More

MEN

 

Discover the confidence, precision, and elegance of DSI London’s men’s dancewear—proudly designed and made in England.
As the market leader in men’s Ballroom and Latin performance wear, we provide the complete wardrobe for the modern male dancer. Whether you’re a seasoned competitor or a social dancer, our garments blend timeless style, expert tailoring, and exceptional comfort.

Our head-to-toe range includes tail suits, lounge suits, American Smooth jackets, Ballroom and Latin trousers, fitted practice tops, and a variety of stretch performance shirts. All are designed with attention to movement, fit, and visual impact. We use premium, exclusive fabrics such as our signature stretch gabardine Barcelona for a sharp, crease-resistant finish that moves with you.

Finish your look with our refined shirt accessories—collars, dress studs, cufflinks, braces, and bow ties—all curated to enhance your presence on the floor.

Complete your ensemble with our handcrafted men’s Ballroom and Latin dance shoes. Made in our Leicester factory from the highest-quality leather and patent, they’re available in standard and split soles, regular and wide fit, and sizes 5–12. Perfect for practice or peak performance.

At DSI London, we offer everything male dancers need—from practice wear to bespoke couture. Our reputation for quality and fit is unmatched in the industry. Contact our team for personal assistance or to discuss your couture requirements.


Read More

GIRLS

At DSI London, we believe young dancers deserve the same exceptional quality and care as professionals—and we’re proud to support the next generation of Ballroom and Latin stars.
As pioneers in the Juvenile dancewear market, we were the first to offer made-to-order premium Juvenile dresses. Today, we continue to lead the way with regulation-compliant Ballroom and Latin dresses, leotards, skirts, and tops, all crafted to the highest standard in our South London studio.
Whether you need a custom-made competition dress or stylish practice wear, our garments are designed to fit beautifully, move gracefully, and inspire confidence on the dancefloor. Choose from a variety of styles, sleeve types, necklines, and fastenings—available in any DSI colour and suitable fabric.
We also offer our bestselling practice dresses, skirts and tops in children’s sizes, all made to order with the same attention to detail as our adult ranges.
Complete the look with our high-quality girls’ dance shoes, available in regulation heels—such as the ¾" low heel and 2" Spanish heel—and in styles including the popular Pixie, available in white, silver, and tan. All shoes come in sizes 8 to 5, including half sizes.
Every item is Made in England with care and dedication—because every young dancer deserves to feel confident, stylish, and supported from their very first step.


Read More

BOYS

At DSI London, we support the talent of young male dancers with the same exceptional standards we offer adult professionals.
We are proud to be the only UK dancewear company to stock Junior Ballroom tail suits in regular sizes and to offer a practical hire service to accommodate growing boys. Our made-to-measure couture service is also available for Juvenile and Junior dancers, including tail suits, lounge suits, Latin outfits, and trousers—each crafted with precision and style in our South London studio.
Our stretch Ballroom shirts are graded down to boys' sizes, regularly stocked from UK sizes 12–14 (EU 32–36), and pair perfectly with our popular long line waistcoats. Accessories such as slim and low-profile bow ties, cotton and plastic collars, dress studs, cufflinks, hankies, and waistcoats complete the polished Ballroom look for boys.
DSI London leads the way in boys’ Latin dance fashion. Our basic competition shirts, available in lycra or dance crepe with zip or button fronts, have set the standard for over a decade. Our Latin trousers come in a range of updated styles—from classic to box pleat, and even narrow satin stripes—to suit modern trends and personal flair.
Of course, no outfit is complete without the right shoes. Our Boys’ Ballroom and Latin dance shoes are designed for comfort, durability, and style—perfect for practice and competition.
At every stage of their development, young dancers can count on DSI London for professional-quality attire, personal support, and expert craftsmanship—all proudly made in England.


Read More

FABRICS

DSI London offers the most comprehensive and performance-focused range of fabrics and trimmings in the world of dance.
Trusted by professional dressmakers and dancers alike, our entire collection is curated to meet the high demands of Ballroom and Latin costumes—combining vibrant colour, premium quality, and superior functionality.
All fabrics and trimmings are commission-dyed in-house to ensure exact colour matching across base materials, stretch fabrics, lace, and accessories. This precision allows for fully coordinated designs, from head to hem, with a polished, professional finish.
Explore our extensive collection:


  • Non-Stretch Fabrics: Georgette, luxury georgette, pearl chiffon, sheen chiffon, twinkle nylon, stretch satin, and pleating services.
  • Stretch Fabrics: Lycra, original dance crepe, mesh, smooth velvet, crushed velvet, and stretch net.
  • Printed Fabrics: Bold animal prints, abstract and floral designs, and our indulgent burnt-out velvets—Vogue and Temptation.
  • Laces: Bi-elastic stretch laces including the iconic Spanish Rose, and high-quality Austrian Guipure laces.
  • Trimmings & Accessories: Tactel fringes, rayon fringes, feathers, bead droppers, soft boning, crinoline, and a full haberdashery selection.
We are passionate about colour and committed to offering the brightest, most brilliant fabric palette in the industry—including fluorescent options. Whether creating a show-stopping competition dress or elegant practice wear, our fabrics are designed to inspire.
To help with planning and coordination, we offer beautifully presented fabric sample cards, showcasing the feel and shade of each material. For complex colour-coordinated designs, we recommend early ordering, and we’re happy to offer guidance or discuss custom dye batches to meet your needs.
Experience the DSI London difference—where creativity meets craftsmanship.

Read More

STAGE

DSI London is the UK’s centre of excellence for bespoke costume production—trusted by West End theatres, Broadway, global film studios, and leading cruise lines.
From concept to curtain call, our entire process is managed in-house at our South London studio, giving us the creative flexibility and production speed that today’s costume designers demand.

We are proud to have crafted costumes for Moulin Rouge, Stranger Things, Dreamgirls, Top Hat, 42nd Street, and Death Becomes Her on Broadway, alongside productions at the Royal Opera House, and major films including Wicked and Barbie. We also support large-scale cruise entertainment and other global stage spectacles.

Every costume is handmade by our team of expert cutters, machinists, and crystallisers. Our full-service approach includes design development, fittings (both on-site and worldwide), alterations, custom dyeing, and hand-finishing. We are known for our ability to deliver the highest quality within incredibly tight deadlines—often turning around pieces under extreme time pressure, without compromising on artistry or fit.

We welcome wardrobe teams to visit our studio, where many designers are instantly inspired by our unique setup and complete in-house capability. We also regularly work under NDA with high-profile productions and maintain strict confidentiality until public release permission is granted.

If you’re a costume designer working in theatre, film, cruise, or performance, partner with DSI London for industry-leading service, design collaboration, and precision manufacturing you can trust.



Read More

CRYSTALS

Discover the sparkle of DSI London’s world-class crystals—featuring premium Preciosa rhinestones and our exclusive Krystalliten range, all colour-matched to our fabrics for flawless costume design.
Whether you're embellishing a Ballroom or Latin dress, stage costume, or performance garment, our extensive selection of flat-back and sew-on stones is trusted by designers and dressmakers worldwide.
As the official UK distributor for Preciosa, we stock the complete Viva 12 range, including flat-back rhinestones in SS12 to SS40 and an extensive variety of sew-on jewels—triangles, ovals, squares, pears, and more. Flat-back pearls are also available from stock in 4mm and 6mm, with the full range available to order. We guarantee the best UK prices on Preciosa rhinestones and will beat any lower dance market price.
Our Krystalliten range, exclusive to DSI London, offers superb brilliance, quality, and value. These rhinestones are rigorously tested and developed to match our DSI London fabrics as closely as possible. Krystalliten includes flat-back stones, sew-on jewels, and half pearls in a wide selection of vibrant colours and core sizes, with the range expanding rapidly.
We also offer access to Preciosa’s Maxima and Hotfix collections on request, typically delivered within a week. Need help choosing the right stones or coordinating colours? Our expert team is on hand to advise.
Whether you're buying for a single garment or placing a wholesale order, we offer tailored discounts for trade customers based on order size, frequency, and relationship history. Sample cards are also available to help you see the colours and brilliance before committing.
Elevate your costume creations with rhinestones that match your vision—only at DSI London.

Read More

SHOES

Step into comfort and performance with DSI London’s handcrafted dance shoes—designed for Ballroom, Latin, Argentine Tango, and social dancing.
Proudly Made in England, our entire shoe range reflects our commitment to quality, craftsmanship, and dancer-focused design. Every pair is engineered to offer style, support, and elegance—whether you're training, competing, or simply dancing for joy.
Ladies’ Shoes
Our best-selling Ballroom court shoes include the 5210 Paris, available in narrow, regular, and wide fits, with soft cushioned insoles and a choice of flare or slim heel. Available colours include flesh, black, and white.
Latin sandals, such as the popular June model, are available in darker tan and black, in a variety of heel heights (2", 2.5", 3") and widths, offering security, style, and comfort in every step.
Men’s Shoes
Our men’s Ballroom and Latin shoes are made in both regular and wide fits, with options for standard or split soles. Patent styles are perfect for competition, while leather versions offer classic style for practice or social dance. All men’s shoes feature a 1" cushioned heel for performance and comfort.
Tango, Practice & Social Shoes
Explore Buenos—our elegant Argentine Tango shoe—and Nina, our ultra-comfortable practice shoe, both made in England with dancers’ needs in mind.
We also offer a versatile selection of social dance shoes, ideal for relaxed events, older dancers, or those seeking extra support. Available in sizes 2–8 (ladies) and 5–12 (men), including half sizes.
Whether you’re a beginner or seasoned professional, DSI London provides the perfect blend of tradition, innovation, and made-in-England quality in every step.


Read More

TOUR

Learn more about the dresses and costumes as seen on "Strictly Come Dancing", the real stars of the show! How long we have to make the dresses, explaining the process from initial design, from award winning costume designer Vicky Gill, to final rhinestone and the specifics of any performance dress. Also learn how we came into making all the Strictly costumes, why we love and fear it and let us share a few sparking stories and hidden secrets  "Behind the Seams".

Read More

MEDIA

DSI London’s deep roots in dance media go back to the Peggy Spencer Dance Centre, where Malcolm Hearn first began selling technique books and records to Ballroom enthusiasts. Today, we continue that legacy as the most complete supplier of educational and inspirational dance media in the world of Ballroom and Latin dance.
From the latest instructional books to music, DVDs, and our flagship digital platform DSI TV, we offer everything dancers and teachers need to grow, perform, and stay inspired.
Dance Books
We carry the full library of essential dance technique titles, including works by Geoffrey Hearn, Maximiliaan Winkelhuis, Barbara Nagode Ambroz, and more. Covering topics such as body rhythm, anatomy, partner connection, stress management, and historical authenticity, our range serves everyone from absolute beginners to elite professionals.
Dance CDs
Our vast collection of strict tempo music CDs is perfect for Ballroom, Latin, Sequence, and Old Time dancing. Discover chart-inspired remixes, competition favourites, and genre-defining albums like the exclusive “Always & Forever” by Ashley Frohlick & the Empress Orchestra, distributed only by DSI London. We stock music from Casa Musica, WRD, Prandi, NDMI, Dancelife, and others—ideal for practice, teaching, or social events.
Dance DVDs
Our DVD range includes the most complete archive of competition footage, technique lectures, and iconic performances in the Ballroom world—featuring events such as the Blackpool Dance Festival, UK Open, and more. Learn from world champions with step-by-step guidance across all disciplines.
DSI TV – The Digital Evolution
DSI TV is our premium digital media platform, livestreaming the UK’s top dance events and providing on-demand access to thousands of hours of competition footage, lectures, and interviews. Events include the Blackpool Open, Royal Albert Hall International, and UK Championships in Bournemouth. Watch anytime, anywhere.
Whether you’re learning, teaching, or simply admiring the beauty of dance, DSI London is your one-stop source for Ballroom and Latin media—rooted in history, driven by passion, and always evolving.

Read More

DSI London – The UK’s Premier Ballroom & Latin Dancewear Manufacturer

DSI London is the UK’s leading manufacturer of Ballroom and Latin performance wear, proudly handmade in our South London studio.
Our costumes, known for their elegance, craftsmanship and attention to detail, feature regularly on BBC’s Strictly Come Dancing, major West End shows like Moulin Rouge and Stranger Things, productions at the Royal Opera House, international cruise liners, and blockbuster films including Barbie and Wicked.
As the largest producer of dancewear in Greater London, we are deeply committed to UK-based manufacturing. Our Ladies’ and Men’s dance shoes are crafted in our Leicester factory, upholding the same standard of excellence and tradition.
Beyond costumes, DSI London is your one-stop dance shop. We supply everything dancers need—fabrics, rhinestones, dance shoes, accessories, books, CDs, and subscriptions to DSI TV, our exclusive streaming platform for Ballroom and Latin dance events.
Whether you’re a beginner, a professional, a teacher, or simply a fan, DSI London offers quality, expertise, and service unmatched in the world of dance.
Added to Cart
×

Qty:

Checkout