Welcome to DSI!



Behind The Seams

Ballroom and Latin dresses for Professional and Amateur dancers

We at DSI London, formally known as Dancesport International, pride ourselves in featuring two unique selling propositions: What’s in a name? For us, it’s everything. DSI London is more than a trademark, it’s our commitment that we produce every single garment from our stunning couture Ballroom and Latin dresses, to our collection practice dancewear, menswear and even the Michael & Joanna Champion wear range is brought to life in our London studio.


From the first sketch to the final rhinestone, each element is expertly crafted by our master craftsmen here at our South London studio. It’s our promise and our guarantee, it’s DSI London. We are also the only Ballroom dance focused company to provide branded products for every aspect of dance. Each of our products and service is carefully selected and crafted to cover every segment of dance, to care for whatever a dancer needs.


So we are a true one stop dance shop for any dance requirement. DSI London is renowned best for our manufacturing expertise in producing Ballroom and Latin costumes. We have crafted all competition wear for Professional and Amateur Ballroom and Latin dancers for years. This expertise in our core Dance market has led to commission work, resulting is us providing all costumes for "Strictly Come dancing" and their related "Dancing with the Stars" series worldwide, including Austria, France, Norway, Sweden, Lebanon and Poland. Our Strictly come dancing dresses have been exhibited in the impressive and grandeur Woburn Abbey and at P & O "Strictly" cruises. We also provide the dance costumes for the ever so successful "Strictly Tour", produced the iconic feather dress and tail suits for the award winning musical "Top Hat", support Anton and Erin for their acclaimed sell out tours, have crafted visually stunning display showpieces for the windows of most famous West London department stores and even crafted tail suits and luxury dance dresses for a famous dance sequence of a Hollywood blockbuster.


We provide an individual made to measure Couture service for any dance and performance requirement. We manufacture exquisite Ballroom dresses, stunning Latin costumes , any performance garment and style our men is superbly fitting tail and lounge suits.


We stock an extensive collection of Ballroom and Latin dresses featuring new, sponsored dresses from our DSI Elite performers and even dresses as seen on "Strictly Come dancing". All these are kept in immaculate condition and are available for purchase and rental. Every year we launch a new collection of practise dance wear, designed by dancers for dancers. In line with our company policy all our mens and ladies dance wear collection is exclusively produced in our studio in London.

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