Our Mission

We are passionate about providing our customers with exactly what they want to make their all-important performance as exciting as possible, whatever their level. Our aim is to please whether you’re a World Champion who knows exactly what you want, a parent starting their child on their first steps to becoming a dancer, a dressmaker wishing to make a fabulous garment, or a costume designer wishing to create an exciting show.   Strictly Come Dancing epitomises the joy, fun, energy, love, inspiration and hope dancing generates, embodied in the uniqueness of the personalities not only of all the finalists, but actually each and every contestant! For this reason the essence of Strictly Come Dancing aligns perfectly with our core company policy: the transformational power of dance to make a positive difference in our lives and assist us on our journey to be the best we can be. 
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Made In London Guarantee

All DSI costumes are made exclusively at our studio in South London thus allowing us the quality control and responsiveness to costumers' needs, which we pride ourselves in. This means outstanding care and quality is woven into every product under our own roof - right down to the last rhinestone.
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Sustainable & Simple

To learn more about various aspects of sustainability click the above image. We are fully committed to the principle of sustainably in every aspect and believe in the power of simple: simple is an art, beautiful and best. 
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Passionate & Excellent

Each and every employee of DSI is passionate about providing an excellent service whatever their field of expertise. We strive to deploy people using their core strengths in areas they enjoy and care for, as only a combination of objective ability and subjective self motivation will ensure the highest level of customer service we  seek to provide.
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