Welcome to DSI!

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Add a touch of sparkle to your day with DSI London’s brand new tour. Explore the studio where the stunning creations for Strictly Come Dancing and the competitive world of Ballroom and Latin are put together, from first design to final rhinestone.

Your guides will be the directors, or other key people within DSI London, who will show you the dresses that starred in the current and previous series of Strictly Come Dancing and share a few sparkling stories of what went on “behind the seams”.

Enjoy the chance to ask your guide anything you’d like about the stunning dresses you see – and maybe even take a spin in one or two of the fab-u-lous frocks yourself!

The Behind the Seams tour is priced at £25 per individual at the DSI London headquarters in Croydon. Alternatively, we can come to your organisation for just £500, plus travelling expenses. We can bring a model to show off the dresses or tailor-make the experience for you however you wish. The tour is restricted to ages 16 and over. Tickets are non-refundable or exchangeable.

Jackie Pennington, operations manager at Berkeley Castle, where DSI London recently travelled to display the dresses, says: “Our first Strictly costume exhibition has been extremely popular with many Strictly fans pouring through our doors – consequently, visitor numbers have far exceeded expectations.

“DSI London were an absolute pleasure to work with, nothing was too much trouble. Our visitors were delighted that they were able to look at the dresses from a close range and were amazed by their exquisite detail.”

A team from The Telegraph came behind the scenes with us at our Croydon headquarters and chatted to Strictly Come Dancing costume designer Vicky Gill and DSI London’s managing director Gerald Schwanzer, who described our glittering creations as “a cross between haute couture and extremely robust swimwear”. Click here for more. 

For more information, please email carole@dsi-london.com

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