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DSI London

  • As Seen on Strictly: Week 8

    The first Argentine tango of this year’s Strictly Come Dancing was definitely a highlight of Week 8. Alexandra Burke and Gorka Marquez sizzled in a thrilling routine, which included some sultry fanwork, tricky stair-o-graphy and a nifty bit of footwork à la Vincent and Flavia.
  • As Seen on Strictly: Week 7

    Last week saw one of the biggest shock exits in Strictly Come Dancing’s history with one of the favourites to win, Aston Merrygold, leaving the show.
  • Blackpool announcement

    Owing to circumstances beyond our control, DSI regrets to announce we are unable to record the British National Dance Championships in Blackpool next week.
  • Last chance to buy shoes for £15!

    As our half-price sale comes to an end tomorrow, don’t miss this amazing opportunity to buy Latin sandals for as little as £15.
  • Christmas Classics!

    If you’re looking for Christmas inspiration for your little ones, look no further than our Juvenile Classic range. Every single item in this gorgeous collection is made on the premises of DSI’s south London headquarters.
  • FREE ON DSI TV!!

    BREAKING NEWS! We have a last-minute treat for you! FREE on DSI TV, the WDSF European Cup will be live streamed from Portugal tomorrow, 4 November.
  • Save on Swarovski!

    You can’t get much more luxurious than Swarovski – a byword for opulence and ballroom bling! And it’s now possible to buy selected colours of our Swarovski Teardrop sew-on stones at half price in the DSI sale.
  • Raising the bar

    At DSI London, we love a good old-fashioned costume change (as you may have spotted on a Strictly number or two this year), so it was a delight to work with a pair of the ballroom world’s best loved performers, the Sugar Dandies, to orchestrate just such a surprise.
  • Flat fringe in NEW colours

    Look out for DSI’s elasticated flat fringe (code 2225) in NEW colours – Emerald, Rose Pink and Fuchsia. We are extending this fabulous range, adding to the current six colours of Aqua, Black, Flamenco, Ocean Blue, Peppermint and White.
  • As Seen on Strictly: Week 6

    Ghosties and ghoulies came out to play for the Strictly Halloween special last week. Fright Night is always one of the absolute highlights of Strictly Come Dancing, for which costume designer Vicky Gill prepares a long time in advance and lets her imagination run free...

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